sting consistent social media content is one of the simplest and most effective marketing strategies for small businesses. With over 5 billion social media users worldwide, it's worth creating content that will attract viewers and turn them into customers. A whopping 87% of marketers say video marketing has directly increased sales. Keep reading for our top three ways that social media content can grow your business.
1) Social Media Keeps Your Audience Engaged
Social media advertising is distinct from its traditional counterparts on multiple levels. Most noticeable is the capability for engagement. For instance, traditional advertisements are an entirely passive medium--the audience is simply presented with a message. On the other hand, social media is designed to facilitate interaction, connection, and discourse, even within its on-site ads. Being able to make direct connections with users is HUGE. Allowing for more of your personality to shine, a social media presence is a great way to build brand recognition and customer loyalty. Engaging with your audience not only builds connection and keeps your business top of mind, but also boosts your posts on the app and expands your reach. The more you engage with your clients on social media, the easier it is for other users to find you.
2) You Can Reach Potential Customers Where They Are
One of our favorite things about using social media for our small business is that we can reach potential customers where they're already seeking out and consuming content. Considering that the average user spends over 2 hours on social media per day, neglecting your brand's social media presence is a huge missed opportunity. The key here, however, is to know which apps your customers are on. Older demographics tend to spend more time on Facebook, whereas younger demographics are better reached via Instagram and TikTok. Not only does social media make it easier for clients to find you, it also minimizes the amount of time and effort they need to expend in order to make a purchase and/or make contact with your business. With traditional advertising, a potential customer sees your ad, has to keep it top of mind, and later must independently seek out your small business. Meanwhile, with an Instagram ad, the user only needs to click on the tagged product, and they are directed to make a purchase without ever leaving the app.
3) Social Media Content Fits Every Budget
Can you really beat free advertising? Even if you're on the fence about starting a social media presence for your small business, remember that it can be entirely free. Whether you post once a day, week, or month, it costs nothing to have and operate a social media account for your business. While you can certainly utilize paid marketing tools such as In-Feed Ads, "Boosting" posts, Influencer Marketing, Sponsored Posts, Reels ads, and more, you have no obligation to do so. If you do, apps offer flexible packages for less than a dollar a day. Using social media is truly one of the most affordable, accessible marketing tools we know of. Along our professional journey, we've become passionate about helping others to create the perfect social media content to grow their small business. If you're interested in working with us to bring your content to life, click here to check out our in-studio packages.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv