Proper use of professional corporate videography can be one of the most effective ways to grow your business. It's crucial, however, that you do it right. When do you need to hire a corporate videographer verses delegating to your current employees? Keep reading for the inside scoop on exactly what a corporate videographer does and what they bring to the table.
1) Corporate Videos Build Brand Awareness
Corporate videos are perfect for building brand awareness and widening your audience or consumer base. Professional corporate videographers are equipped with the skillset to create any number of the wide variety of content that can be considered corporate video. Popular types of corporate video include social media videos (like behind-the-scenes content), live event videos (like conferences, galas, and award ceremonies), internal training videos, customer journey videos (which are also perfect for social media), and about videos for your business's website. We suggest filming multiple types of content with your corporate videographer, as having a variety keeps your videos fresh and interesting. No matter the type of corporate video, the content needs to represent your brand and vision. Click here to check out our recent blog post on how to find the right corporate videographer for your business.
2) Professional Videographers Supply Video Gear
When looking for a corporate videographer, you must determine your production needs. Consider which parts of the process you can complete in-house and what needs to be contracted out. Typically, corporate videographers are what we call "day players"--an individual or team that works just for the day to film one specific project. They supply all their own professional gear such as cameras, lights, and audio. With top-quality gear, corporate videographers have the knowledge and skillset to capture beautifully crisp raw footage. It's important to note, however, that a videographer just films. If your business doesn't have a professional internal post-production team, you're going to need more than the content a strictly "camera operator only" will supply. What makes professional raw footage look so much better is also what makes it so much harder to work with. Its picture is drastically higher in quality because the digital files are much larger--they contain significantly more data which means they contain many more details. Hiring a corporate videographer is ideal for businesses who have an internal video team, but are looking for a local videographer to film on location. Otherwise, we recommend hiring a video production company.
3) Video Production Company Brings Your Vision to Life
For the average small and mid-sized business, hiring a video production company is the best way to create high-quality corporate video. In contrast to the typical "day player" videographer, a corporate video production company is a full-service team that works with you from before the shoot (planning content, writing scripts, scheduling crew), during the shoot (filming), and after the shoot (editing). A production company can handle 100% of the process, so your business doesn't have to sweat the details. At Angela Wolf Video, our corporate video production team collaborates with our clients throughout the entire process, including determining the "why" of the video first, then working backwards to create the script, locating the ideal filming locations, and finding the best format for each video.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv