What is a Social Media Content Calendar?
- Angela Wolf Video
- 9 hours ago
- 3 min read
One of the best ways to step up your small business's social media presence is by making a content calendar and scheduling your posts. A social media content calendar keeps you on track by outlining the posts your business plans to share throughout the month and can be made using a regular calendar or specific tool like Planable, Zoho Social, or HootSuite. Keep reading for more pro tips on why scheduling your social media content is a game changer.
1) Never Forget an Event
Did you know that April 3rd is #FindARainbowDay ? It's also National Film Score Day, National Chocolate Mousse Day, and National Tweed Day. There are dozens of other fun "holidays" all month long that can be utilized to create content and spark engagement--just be sure to stick to subjects that align with your brand (we use National Day Calendar). In addition to the whimsical and obscure days, scheduling a social media content calendar helps you remember the big things, too. Holidays, milestones, sales, and pop-culture events are all great things to tie into your social media marketing. However, without having things outlined, it can be very easy to lose track of it all, leading to missed opportunities to post fun and engaging branded content. Scheduling your social media content ensures you don't miss a thing.
2) Avoid Last Minute Stress
We know from personal experience how hectic things can be for small business owners. While staying laser-focused on your product or service may feel like the best use of your time, it can often lead to promotional content falling to the wayside. On the other hand, regularly scheduling your content allows you to stay focused on one thing at a time while staying on track all-around. Our favorite part of using a social media content calendar is that we only have to work on our content once a month! We choose one day, block off the entire afternoon, and do nothing but social media planning. Throughout the month, we know that we have consistent content posting so we can stay focused on working with our clients and completing paid projects.
3) Utilize Consistency to Grow Your Audience
It's no secret that social media algorithms favor consistent posting; the more your brand posts, the more reach you get. Be sure to create a schedule that posts content regularly and reliably. Not only does this keep the algorithm on your side, it also establishes your presence to your followers and other users on the app. Like with traditional marketing, consistency in social media content keeps you top of mind and shows potential customers that your brand is alive and well. It's always frustrating to hear about a new brand, look them up, and find little to no online presence. These days, that can be a bit of a red flag. People want to do business with brands they feel they know and connect with--if you're not giving them anything to connect with, it may send the message that you either don't care or are unable to. Scheduling your posts ahead of time ensures that you're routinely connecting with your audience. This, in turn shows that you're invested in their engagement while organically growing your reach in the process.
Looking to create consistent content? AWV offers in-studio video packages for social media content creation! www.angelawolfvideo.com/packagesÂ
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv