Using social media for your small business can majorly boost sales, but you need to keep best content and posting practices in mind. Social media trends are constantly shifting, so it's crucial to revisit your approach on a regular basis. Keep reading for our top three best practices for your social media strategy.
1) Cross Post with Purpose
Cross posting (posting the same/similar content across multiple social media apps) is a great way to make efficient use of your social media content. This best practice saves time and energy, which we know first-hand are invaluable to small businesses. Keep in mind, however, that while it's not expected to create unique content for each of your social media platforms, you need to tweak posts to best fit each algorithm. We recommend sharing the same photos/videos themselves, but adjusting your copy, hashtags, and time of day you post as per site. The shared cross post content keeps your image consistent across platforms, and the adjusted details maximizes reach across all of your accounts.
2) Stay Consistent with Your Post Schedule
Never underestimate the power of regularly-scheduled content. Even the simplest (but relevant!) regularly-made social media posts can keep you top-of-mind to each platform's audience and algorithm alike. In fact, 74% of consumers report that they think the brands they follow should post 1-2 times per day. It's important to note that different platforms suggest different different amounts of daily content. TikTok recommends 1-4 posts per day; Instagram, 1 post per day; Facebook, 1-2 posts per day; LinkedIn, 1 post per day; X, 3-4 posts per day. Even if you can't make as many posts as are recommended, keeping a consistent posting schedule keeps your business looking active and seeking engagement.
3) Use a Variety of Videos, Photos, and Polls
Mixing up the type of content you post keeps your social media accounts interesting and engaging to your audiences. If all of your posts are exactly the same format and formula, users will get tired of your content, potentially damaging your engagement, reach, and follower count. We recommend incorporating videos, photos, polls, and any other relevant posting feature the platform you're using has to offer. Be sure to include a healthy dose of video posts, as 66% of consumers say video is the most engaging in-feed content. This being said, many sites are starting to prioritize photos in their algorithms again, so be sure to incorporate these types of posts as well. Additionally, polls are a great way to get users to engage on your posts, further boosting your spot in the algorithm.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv