Take this Leap Day as an opportunity to show off your brand's personality and have some fun with your extra day. Because it takes the Earth 365 days, 5 hours, and 48 minutes to rotate the sun, calendars compensate by adding February 29th every four years (except for years evenly divisible by 100, but not by 400). Keep reading for three easy ways your small business can celebrate Leap Day!
1) Host a Leap Day Sale
Who doesn't love a fun sale? Honestly, who doesn't love a sale--period? Why not go for something extra special for February 29th! It only comes once every four years (or less, technically), and the winter holiday rush and turning of the fiscal year are over. Time to go all out for your clients and customers! Use simple nods to the special date for creative and memorable marketing, such as a 29% off sale. Beyond being an obvious way to commemorate the day, it also stands out from typical 20-25% off sales. We also suggest buy one get one for $0.29 or buy 3, get the fourth free. A fun twist on BOGO, these specials also stand out from shops and brands that haven't had sales since the holidays.
2) Run a Social Media Giveaway
What better way to celebrate a holiday than a giveaway? It's another eye-catching campaign to show appreciation for your clients and customers. Offer a giveaway of your best-selling product(s) or package(s). Make sure the rules and conditions are clear, including that anyone entering the contest must "like" your announcement post, as well as follow your account. We also suggest requiring contestants to share your post, leave a comment, and/or tag a friend. After that, you can add on some fun Leap Year rules. Ask your audience to comment three truths and a lie about themselves. Not only is this a unique way to encourage engagement, it also allows you to learn more about your clients and customers. Alternatively, you could require they leap over a broom three times, then catch a leapfrog and mail it to you. Okay, that might be a little much. But be sure to include hashtags like #LeapYear and #Giveaway in your post.
3) Take the Day Off
Grind and hustle culture tries to convince us that we have to be as productive as possible. But who says an extra day this year means an extra 8 hours of work? The 29th is added to compensate for our calendar and the Earth's rotation--not as a way to cram another day into the fiscal year! We suggest using Leap Day as a way to show your employees you care. If possible, give them a (paid) Mental Health Day, and/or give back as much as you can. On the other hand, if you’re a small business without employees, we encourage you to use the 29th as an excuse to give yourself a day off! You absolutely deserve it. A day we'll only have every four years is the perfect excuse to give back to yourself and stop and smell the roses.
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