Adding video is a highly effective way to expand your podcast's reach and capture the attention of wider audiences. In fact, nearly two-thirds of new podcast listeners report that they prefer to consume the content with a video component. Keep reading for the details on how video can take your podcast to the next level.
1) Get More Promo Material
When it comes to social media reach, video is the name of the game. Nearly all of the biggest social media platforms prioritize video content. Being able to post video clips of your podcast generates more versatile promo material that finds more potential listeners/viewers. Not only does video add a new dimension to your typical audio content, it offers a way to showcase the entire podcast's process. People love behind the scenes footage, and it offers a very specific taste of what you have to offer. Posting a blend of promo material--including both behind-the-scenes, outtakes, and video clips that made the podcast's final edit--makes your content more engaging. Adding video to your podcast is a sure-fire way to ensure that you'll always have captivating promo material on-hand.
2) Connect More with your Audience
Video can convey more personality and expression than audio alone. Because of this, it's much easier for your audience to connect with you when your podcast has a video component. As discussed above, video creates a new way to capture outtakes and behind the scenes footage. In addition to that, 55% of communication is nonverbal. When you audience watches your body language, they feel as if they are understanding you better. It also helps that they can put a face to a name. Whether showcasing your final edit or behind the scenes bloopers, video makes your podcast more personable and engaging.
3) More Accessible from More Places
Adding another dimension to your content means being able to add it to more platforms. Instead of catering entirely to the podcast audience via Spotify or Apple Podcasts, you can expand your approach by posting a full video of your podcast on YouTube, Facebook, or LinkedIn. By sharing your content to a new social media platform, you're able to exponentially broaden your audience. And whether you're promoting a brand or building a following, having your podcast be more accessible in more places is the ideal way to go. In addition to generating more content, adding video to your podcast makes the audio content itself more accessible. For example, sharing videos with captions of your podcast makes it much more accessible for audiences who are part of the deaf or hard of hearing community. Adding video to your podcasting content ultimately makes it more inclusive and engaging, and we couldn't recommend it enough!
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv