Do You Need Expensive Camera Gear to Make a Video?
First it's just a camera. Then you realize you need some good lighting. Then you're listening to your video and realize you might need a...
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Jan 28, 20211 min read
How to Make a Trivia Video
There's just something fun about trivia. Fun Fact videos should absolutely be in your repertoire of social media content. Here is a list...
Nov 19, 20202 min read
How To Produce Video Content During COVID Restrictions
As the holidays approach, COVID cases are beginning to rise. But for many brands, the end of the year is crucial for sales. How can you...
Nov 12, 20202 min read
Making Your Videos Accessible: Color Choices
Even before colored film, filmmakers were searching for ways to brighten up their movies. While there is a science to color choices in...
Nov 5, 20201 min read
Should You Use Autoplay on Your Website Videos?
Having a video on your landing page increases your organic search traffic by 157% (https://cxl.com/blog/optimize-videos/) It can be...
Oct 29, 20201 min read
Keep Your Videos Safe and Accessible
Your brand video should be exciting, engaging, and attention grabbing. It can be very tempting to add in some quick graphics or flashing...
Oct 22, 20201 min read
Why Your Videos Need Closed Captioning
Video has one of the best ROI for marketing, but there are ways to get even more out of it. You can reach a larger audience by making...
Oct 15, 20202 min read
What To Ask When Hiring A Professional Videographer
You've decided that your brand needs video. Now you need to decide on who to hire. It can feel a bit intimidating to work with someone...
Oct 8, 20202 min read
Translating Your Brand To Video
You are the expert on your brand. But how do you share that through video? Professional video production companies specialize in taking...
Oct 1, 20202 min read
What Crew Do I Need To Make My Video?
Filming a video is much more than just pressing the record button on a camera. Regardless of the size of your production, there are three...
Sep 24, 20202 min read
The Bottom Line: Hiring a Pro Can Save You Money
Big or small, a business ultimately needs to be making more money than it's spending. As a local company, it can be tempting to try to...
Sep 17, 20201 min read
Leave Your Mark On Every Video You Post
Video posts are shared 1200% more than text and image posts. Yes - 1200% more. Shares are exactly what a brand needs to reach potential...
Sep 3, 20202 min read
Do Your Videos Target the Right Audience?
Reaching your target audience is one of the more important parts of marketing. When it comes to video, it's not just about who sees it,...
Aug 27, 20202 min read
The One Thing Your Brand Video Absolutely Needs
You spend the time and the money to create a video. It goes through the harsh editing process. Finally you have a polished piece ready to...
Aug 20, 20201 min read
Why Customers Buy
People buy things they need. People buy from people they like. To pull in new clients, you need to show them who your brand is. Creating...
Aug 13, 20202 min read
The Fun Side Of Marketing
We've been talking a lot about branded video content. Videos are one of the best ROI when it comes to marketing. But it can be difficult...
Aug 6, 20202 min read
How Tutorial Videos Can Help Grow Your Business
Video has one of the best ROI for when it comes to marketing and branding. Twenty years ago, making a new video once a year was enough....
Jul 30, 20203 min read
The Top 5 Things You Need to Know Before You Make a Product Video
Video is the number one type of content used to sell products and services. With 71% of consumers believing that video explains a product...
Jul 2, 20202 min read
These Sneaky Sounds are Ruining Your Videos
When recording video, one of the most important (or some would argue THE most important) element is sound. Whether you're on a Zoom call...
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